- Online Marketing Solutions
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Email Marketing SolutionsWe help our clients to harness the power of email to deliver feature rich, high quality marketing campaigns that engage customers in ways that are just not possible through other media. Our fully managed approach makes email marketing simple, producing maximum returns with the minimum of hassle. And since we are not cutting down trees it's good for the environment, too.
Our Email Marketing Service covers all aspects of production and delivery. A normal campaign can be put together in five simple steps.
Your account manager discusses your campaign objectives with you in detail. To deliver the best results we need to understand exactly what you want to achieve with each campaign, and how this fits in with your other marketing activity both on and offline. This is an essential first step for maximising the response and thereby the return on your marketing budget.
As with any kind of direct marketing the quality of the database is key to the success of a campaign. We take your opt-in email list and where necessary, de-dupe and clean it. If you don't have a list or need help building yours up, we can advise on the best ways to get buy in from your customers. Alternatively we can obtain a suitable email list of prospects who have actively elected to receive your marketing material.
The Marketing Message
We design and build you a template for your message based on your branding, which can then be used as a basis for regular communications, or customised to suit different segments. Our experience in writing HTML for emails means we can help ensure that your message is as consistent as possible across the widest range of platforms.
Once the design and copy is approved we schedule the message to arrive at the most appropriate time for maximum impact. We will usually send your message to a part of your list first to see what the response is like, and do some fine tuning if needed. We use sophisticated software that increases your rate of delivery, avoiding spam filters and offering a text only alternative to recipients who cannot receive HTML messages.
Once your marketing message has gone out you should see an immediate response in the form of sales or customer enquiries. Our state-of-the-art tracking software monitors your campaign in real time, with updates on how many messages have been read, which links have been followed and so on. A few days later your account manager will review your campaign with you, with analysis of the results and any learning that can be applied to future activity.
Simply Contact Us for a free consultation on how to increase your profits with Email Marketing.