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OUR STRATEGIES
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Our strategies can best be described by stating that we do this as a business, not as a short term, get-rich-quick, fly-by-night operation. We never have and never will deploy unethical methods like using adware, malware, spam and the likes in our business.
As pointed out earlier, our main focus lies in content based sites. The content itself is done either in-house of thru copy writers. We do not use articles from common article submission sites as certain search engines would penalize us for having duplicate content. We found that text links and strategic product placement within our articles perform best, resulting in a high click-thru rate with good conversions. In addition, our original articles provide excellent spider food for good organic search engine positioning.
Many of our sites invite visitors to sign up for newsletters, and we use these lists for targeted marketing. All our emails contain unsubscribe links, and we never spam!
We also use pay-per-click advertising in major search engines like Google, Yahoo! and MSN. In order to do this efficiently we generate comprehensive keyword lists, split-test our ads and do whatever we can to maximize our return on advertising investment.
The main goal for all the above efforts is to get a visitor genuinely interested in a product or service. If the visitor clicks thru to the merchant site he/she should be ready to buy.
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